One of the main pieces of advice bloggers get about developing new topics for content is to answer questions that frequently come up during your sales cycle. As an executive in a branding and marketing agency, it occurs to me that there may be higher value questions that need to get answered; questions that (potential) clients don’t know to ask during the sales process. Or questions they may not know to ask before making the decision to bring on an agency.
And after decades of working on the agency side, it is apparent to me that one of those questions is “how best to work with an agency?” Anyone who has hired an agency or worked in one knows that the relationship with clients can be mercurial; it’s just part of the dynamic.
Not to imply that there is just one way to get the best out of an agency, nor that we (on the agency side) know better than our clients how to work together, but just to enumerate (at least some) the commonalities of the best client-agency relationships I have seen through more than 20 years of agency-side work, I humbly offer this list of ways to get the most out of every dollar and minute that you spend when you make the decision to hire an agency.
Because working with an agency is one of the most intimate business relationships you will have.
And the right approach will make it incredibly rewarding. Now from a long-time agency insider (me!) a series of blogs and an e-book that explores how to get the most from every dollar and every minute that you spend with your agency.
- Intimacy with your agency
- Have fun!
- Honesty and openness
- Feedback and collaboration
- The flavors of feedback
- Wrap up
If you’re in the process of hiring an agency, or even thinking about it, or if you’re already working with one, you’ll find this material invaluable.
And here’s a contact form to find out even more.